Ad spotlight: Honey Bunches of Oats lady comes out of retirement in new spot

Diana Hunter is back in two new commercials.

October 12, 2018 at 10:33PM
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)

It looks like Diana Hunter is back to feeding America.

The iconic Honey Bunches of Oats cereal maker, who was repeatedly featured in her hair net in memorable cereal commercials, is back from retirement in new ads that debuted this week for Honey Bunches of Oats.

Hunter, who officially retired last fall, is shown singing a promotional jingle with other employees and messing up in outtakes in two 30-second spots.

The two spots were created by San Francisco-based agency Argonaut.

Post Consumer Brands, producer of Honey Bunches of Oats and Fruity Pebbles, has been based in Minnesota since 2015.

Videos of the ads can be viewed here.

about the writer

about the writer

Nicole Norfleet

Retail Reporter

Nicole Norfleet covers the fast-paced retail scene including industry giants Target and Best Buy. She previously covered commercial real estate and professional services.

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