WATKINS INC.
Business: Consumer products company makes natural personal and home-cleaning products and natural extracts and organic spices, available online, through direct-selling associates and at major retailers.
Founded: 1868
Headquarters: Winona
Website: www.jrwatkins.com
Employees: 250
Executives: Mark Jacobs, president; J.R. Rigley, vice president of marketing and sales.
2008 revenue: $95 million
Strategy: Continue to seek greater retail distribution and greater consumer awareness of products, to drive retail and direct-selling demand.
