ABOUT THIS PROJECT
"Your Choice/Health Care's New Era" is an occasional series on the seismic changes in health care that are putting complex new decisions in consumers' hands. Installments of the series are online at www.startribune.com/healthchoice. Stories in the series so far:
• Jan. 27: Creators of Carol.com want to do for health care what Travelocity did for airline tickets: drive down costs by handing consumers an online medical marketplace.
• March 16: Palliative care is revolutionizing how chronically ill patients and their families make treatment decisions; it's also creating debate on whether doctors and hospitals should be paid differently.
