When it comes to identifying top workplaces, it helps to think of two basic types of factors:
"Me factors" -- my career, my pay, my manager -- that speak to the employee's need to make a living.
The "We factors" -- where are we headed, how are we are getting there, and are we making a difference -- that speak to their higher aspirations.
Doug Claffey, CEO of WorkplaceDynamics, the survey firm that has conducted the Star Tribune's Top Workplaces research for the past three years, calls the "me factors" table stakes -- necessary but not sufficient conditions for a top workplace.
It's the "we factors" that make the difference between a top workplace and a mediocre one.
"You cannot pay more money to get someone to remain engaged in a bad workplace," Claffey said. "Fundamentally, most people are not going to get excited about making more money. They get excited about doing something meaningful with people they believe in and enjoy working with."
So this survey is about companies whose employees have awarded them high marks. It's a "good-to-great" ranking, not a "worst-to-first" competition. Companies chose to take part in the survey process, and response has been enthusiastic.
Claffey said that 331 Minnesota companies participated in the 2012 program -- "more than in any other market we survey, including Boston, Chicago, Dallas, Houston and Atlanta."