When an advisory panel on Thursday recommended that federal regulators approve a new heart stent made by Abbott Laboratories, few would initially believe the news could benefit market leader and rival Boston Scientific Corp.
But industry observers and analysts say it will.
The Food and Drug Administration (FDA) panel gave the agency the thumbs-up to approve a drug-coated heart stent called Xience, which is made by Illinois-based Abbott. The FDA usually follows panel recommendations, and Abbott hopes to begin selling Xience in the United States in mid-2008.
If Xience ultimately is approved by the FDA, a stent made by Boston Scientific called Promus also will be approved. It is, after all, the same stent.
"If two stents came off the Abbott production line, one stent would go into a Xience box, the second stent into a Boston Scientific Promus box," said Jeff Mirviss, vice president of marketing for Boston Scientific. "That is the only difference -- the color of the box.
"The day [Abbott] gets approved [by the FDA] is the same day we get approved," he said.
This unusual arrangement, the first in the medical-device industry, stems from Boston Scientific's $27 billion purchase of Guidant Corp. in 2006, which forced the sell-off of Guidant's highly coveted stent business because of antitrust concerns.
Abbott paid $4.1 billion for Guidant's vascular and endovascular business, diving into the ultra-competitive $2 billion drug-coated stent market. For a while, Boston Scientific will pay Abbott a 40 percent royalty on sales of Promus, according to the agreement.