Consider a typical cannabis farmer, growing an indoor crop.
In a protected, controlled environment, they can grow a profitable mix of high-potency, medicinal marijuana and any number of milder strains appealing to a new market.
But the venture comes with both a business and social overhead: high energy bills and a heavy, carbon footprint.
"It's a big problem," said Tim Hade, co-founder of microgrid company Scale.
A study estimated a single, indoor marijuana plant takes the equivalent of 70 gallons of oil to grow. Energy demand at Colorado's largest utility grew about 2 percent after marijuana was legalized.
Hade said the growing industry could wipe out gains the country made in the past decade that kept energy consumption stable even as the population and economy grew. As the legalized marijuana industry expands in California, it could challenge state goals to reduce greenhouse emissions.
The cannabis industry is starting to address the issue. Startups are hunting for ways to make growing more efficient. Farmers are innovating and experimenting.
Evan Mills, an energy and climate change scientist, said the cannabis industry could make efficiency gains in almost every step of its process. According to Mills' research, the total amount of energy used to power marijuana farms is equivalent to powering 2 million homes, with emissions equal to 3 million typical U.S. cars.