3M Co. is upping its game when it comes to monitoring parolees and criminal defendants for alcohol use.
Last month, 3M agreed to distribute the portable SCRAM Remote Breath breathalyzers made by Colorado-based Alcohol Monitoring Systems. The device is expected to be a hit with 3M's state and county customers, which have long sought a way to test parolees for alcohol use when they are away from the home.
For more than 10 years, 3M sold and leased stationary devices to county correction departments that tested the alcohol levels of parolees and defendants while they were inside their home. But the devices could not test alcohol use when the subjects were at work, school or elsewhere.
AMS' new handheld and portable alcohol testing device costs roughly $1,000 and features industry-changing automated facial recognition software. It also offers GPS tracking, and verbal instructions on when to take the test. Results are downloaded wirelessly and accessed by clients.
Three weeks ago, 3M officials began demonstrating the device to law enforcement customers in California, Florida, Virginia, Ohio, Rhode Island and Pennsylvania. It has yet to win its first order, but that's coming, officials insist.
"We will be the national distributor for this," said Paul Drews, 3M's vice president for strategic partnerships. The target pool of customers is large. "Each year, there are close to a million and a half people arrested for DWI and 750,000 of them are convicted of DWI. Those are all potential candidates [for the product] as we look at our market."
Angela Dreis, president of 3M Electronic Monitoring U.S., said the SCRAM Remote solves a problem for 3M customers. "Our corrections and law enforcement customers were asking for a portable breath alcohol testing solution from 3M," she said. "We believe the SCRAM device is the best on the market today and a great addition to our portfolio of industry leading electronic monitoring solutions."
By entering the portable breathalyzer market, 3M and AMS are betting that they can outsell other portable brands on the market today, such as BACtrack, IPEGA or Breathometer. Those firms make or sell portable breathalyzers or personal cellphone attachments to test blood alcohol levels.