3M Cos. maybe better known for tape and sandpaper but that didn't stop it from taking a big leap into the world of London's fashionista elites.
In honor of London Fashion Week, the Maplewood-based conglomerate has lent its world-famous Post-it Note know how to a design project that is summoning the iconic colors and shapes of 3M's notes into designer clothing.
For this project, 3M's design team partnered with the cutting-edge Fyodor Golan collection. The label derived inspiration from the look and design of Post-it Notes throughout the garments, officials said.
"The designers’ drive and expressive approach established recognizable brand image. Playful undertones with experimental cuts focused on bold colors and digital-like textures" that invoked the idea of 3M's paper Post-it Notes.
In a statement, 3M Chief Design Officer Eric Quint said, “We believe in the power of creative ideation and translating concepts in imaginative new ways and are excited to bring the Post-it Note, a mainstay in homes and offices around the world, to life on the runway.”
Following the London Fashion Show, the garments are traveling to Paris for display in showrooms for buyers.