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Turkey is now officially called "Türkiye" by the U.S. and other assorted countries but not by the Associated Press, whose official style guides the Star Tribune and many other news organizations.
"Türkiye is the best representation and expression of the Turkish people's culture, civilization and values," Turkish President Recep Tayyip Erdogan said when the rebranding effort began in 2021.
This Sunday, Turkey has an even more monumental opportunity to overhaul its image: defeating Erdogan in a national election.
It's "the most important election this year," according to the Economist. That's saying something, considering the magazine is known for understatement as much as understanding geopolitics. "If Turkish voters can sack a strongman, democrats everywhere should take heart," the editors assert.
"It is the most important election globally," concurred Soner Cagaptay, director of the Turkish Research Program at the Washington Institute for Near East Policy. Erdogan, Cagaptay said in an interview, was the progenitor of "native populist politics" in this century. He has never lost an election. If he's defeated, "it would constitute the bookend of authoritarian populism globally."
Erdogan "has consolidated a lot of power, eliminated checks and balances, erased institutional autonomy for the courts and government agencies such as the Foreign Ministry and central bank, and locked up opponents," Cagaptay said. "So if Erdogan wins at this stage, I think he will stay at Turkey's head as long as he is alive. Whereas if he loses, there's a real chance for Turkey to revert to democracy under a government led by a President Kilicdaroglu."