With NCAA college basketball's ticket-selling juggernaut Zion Williamson of Duke out of Final Four action, buyers looking to get into U.S. Bank Stadium this weekend won't be paying premiums.
Michigan State defeated Duke on Sunday night, ending the season for the Williamson-led Blue Devils and leaving the tournament's final weekend without a must-see player. Joining Michigan State in Minneapolis for the first two games on Saturday will be Virginia, Texas Tech and Auburn. The championship game between Saturday's two winners will be Monday, April 8.
On Monday morning, ticket prices for the two semifinal games were trending about average compared to recent years, according to reseller SeatGeek.
Throughout the regular men's basketball season, Williamson increased ticket resale prices threefold when Duke played on the road.
Analyst Chris Leyden said there's usually a buying surge after the teams are chosen. Most of the action over the weekend came from Texas, about 20 percent, he said. Texas Tech will play in the Final Four for the first time in the history of the Lubbock university.
"Duke making the Final Four would certainly have increased demand from the general college fan base who wants to see Zion, but an early look at prices show they haven't moved much as one would expect," Leyden said. "Texas Tech seems to be driving a lot more demand than you might expect, and Michigan State has a strong fan presence across the Midwest."
As fans look to buy, the Better Business Bureau of Minnesota and North Dakota warned about scams. The agency suggested using VerifiedTicketSource.com to make sure a reseller is legitimate, using a credit card with buyer protection and double-checking websites because imitators try to replicate reliable sites. The NCAA also has its own buying and reselling site.
On that site, tickets for the games Saturday were starting at $325. The championship tickets started at $202.50. Tickets for all three games started at $445.