Zany Brainy
Toys, electronic learning games, crafts, science and nature kits, infant developmental toys, books, sports equipment, computer software, for infants to age 12. 2487 N. Fairview Av. (across from Rosedale), Roseville, 651-635-0067. Hours: 10 a.m.-9 p.m. Mon.-Fri., 9 a.m.-8 p.m. Sat., 11 a.m.-6 p.m. Sun.
Zany Brainy, a new retailer in Roseville, is more than a toy superstore. Parents will find games, computer software, videos, toys, crafts, science kits and books that are nonviolent, gender-neutral and with a focus on learning. If you want Barbie dolls or Nintendo, you're at the wrong place. The store has a play area for tots, video viewing theater, computer stations and free interactive classes scheduled daily. Kids 4 to 12 can join the Summer Reading Club; sign-up begins May 23.
Zany Brainy won the National Retail Federation's 1998 Independent Stores Award and has plans to open in two other Twin Cities area locations -- Edina this summer and Maple Grove in the fall.
What you'll find
Zany Brainy has a parent-friendly layout with large purple signs hanging above designated merchandise areas:
"Play Pals" -- plush toys, dolls and Beanie Babies.
"Let's Pretend" -- cash register, grocery cart, play food, dress-up clothes, doctor set, dollhouse and other toys that encourage imagination.