Would you rather tap a 'heart' or a 'star' icon on Twitter?

June 28, 2015 at 7:00PM

Winning hearts on Twitter

When it comes to "liking" or "favorite-ing" posts on social media, does the symbol matter? When users favorite a post on Twitter, they tap a star. But that might be changing, at least for some Android users. Twitter is experimenting with changing the star to a heart. It's been said that a heart icon makes social media users happier — and more apt to engage and even share. Let the great heart vs. star debate begin.

Tom Horgen

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