Sue Zumberge, manager of Common Good Books in St. Paul, is the rare bookstore person who majored in history rather than English.
That perspective helps as she leads the independent shop through sweeping changes in publishing, from the rise of digital books and eReaders to the demise of big box stores and the swelling tide of self-published titles.
"My favorite era is the 1800s and the Industrial Revolution," Zumberge said. "I thought how exciting it would be to live in an era when things were changing so dramatically and rapidly. But that's what we're living in now. If you stand there and say, 'I'm not going to change,' you're going to be run over."
So Common Good Books will continue to evolve, Zumberge said, as it has since it opened in 2006 under owner Garrison Keillor. (Yes, that Garrison Keillor, who suggests titles, shops in the store and occasionally unpacks boxes and signs his own works there.)
In keeping with the digital trend, the shop sells Google eBooks on its website, said Zumberge, who has been in the business since she opened a bookstore in the 1970s in Montana.
Common Good Books now has more mainstream best-sellers — Dan Brown is no longer off limits — with many chain stores closing. It also has more collectible books, from The Library of America and Everyman's Library, with greater shelf and gift appeal, Zumberge said, than digital rivals.
The shop carries one of her favorite formats, audio books on CDs, and takes selected self-published books on consignment.
Three and out with Sue Zumberge
- How often do you have events with authors?
We have at least one a week, generally on Wednesday nights. There are a lot of books coming out for the summer season so we'll do many more events. We do two big events every spring and fall at the Fitzgerald Theater. In June we're doing one with Bill Moyers.