It has developed a playful, girls-day-out feel with massages, hair-styling and high-end handbag giveaways. But this women's-only race and after-party helps fund potential life-saving ovarian cancer research.
More than 1,000 women are expected to weave through the wooded trails of the Rice Creek Chain of Lakes Regional Park in Centerville next month for the third annual Diva Dash. The Nov. 10 event, which features 5K and 10K races, raises money and rallies support for the Minnesota Ovarian Cancer Alliance (MOCA).
Many runners unbridle their inner divas by pairing their running shoes with feather boas and a little bling. Most wear MOCA's signature color, teal. Men come to cheer, to volunteer and to celebrate afterward at a local restaurant, Bamboo Bettys.
MOCA partnered with race organizer Final Stretch Inc. to create the event. The nonprofit receives $5 for each participant, and runners can set up fundraising websites to raise additional dollars.
"It's really all women that are running and that's special and different," said MOCA executive director Kathleen Gavin. "It's really great for an organization that focuses on women's cancer."
Gavin said the race has grown so quickly in part because women do relish the girls-day-out vibe.
"They say, 'Wow, this is so great. Next year I am going to make a whole girls' weekend out of this and bring my friends,'" Gavin said.
There's also a groundswell of support for the Minnesota-based nonprofit. More than 600 runners showed up for the inaugural race in 2010 despite nearly a foot of fresh snow that had fallen the night before.