In a few days, the WNBA will tip off its 19th season, but the women will most likely compete in half-empty arenas in games broadcast on ESPN2, and results will be relegated to the back of sports sections.
There is one easy way to inject excitement into the sport and to get these athletes more of the exposure they deserve.
Lower the rims.
The women who play college and professional basketball are amazing athletes — but they're also undeniably shorter than their male counterparts. Both in the pros and the college ranks, the men have about 7 inches on the women.
Currently, the women's game relies on jump shots, which translate to lower shooting percentages and a more workaday style. In a sense, women are deprived of the opportunity to fully express their raw athleticism.
Val Ackerman, a former president of USA Basketball, the sport's governing body, and the WNBA — and a three-time captain of her college squad before playing pro ball in Europe — is among those who have made the case for a lower rim.
She told me recently that bringing the hoop down from 10 feet, by at least half a foot, would mean fewer missed layups and a more fluid game.
She said her one regret as WNBA president was never experimenting with a lower rim. She imagined setting up shorter baskets and letting athletes go from there. "Take 10 players, run them over to Madison Square Garden, lock the doors and see what happens."