Wisconsin high school athletic officials merely listed a few chants they considered unsportsmanlike.
And then viral outrage overwhelmed them. State and local school officials were hit by a tirade of social media rants, angry e-mails and phone calls and a deluge of criticism from national sports reporters who couldn't believe chants like "Air ball!" and "Sieve!" were being banned from the stands.
"I think people are just waiting for this to go away," said Stan Diedrich, athletic director at Hilbert High School, a school of 130 students about 20 miles south of Green Bay. "It's been made into a huge deal that it never should have been made into."
It all began innocently enough when the Wisconsin Interscholastic Athletic Association (WIAA) sent an e-mail to its 500 member schools on Dec. 22 as a friendly reminder about sportsmanship. It said that in the fall there had been a "noticeable increase in the amount of chants" taunting opponents and their supporters.
"Any action directed at opposing teams or their spectators with the intent to taunt, disrespect, distract or entice an unsporting behavior in a response is not acceptable sportsmanship," the e-mail said. "Student groups, school administrators and event managers should take immediate steps to correct this unsporting behavior."
The e-mail included a few examples: "You can't do that," "Fun-da-mentals," "Airball," "There's a net there," "Sieve," "We can't hear you" and "Season's over."
Such dos and don'ts of cheers and chants aren't new; they've been in the athletic association's guidelines for about a decade, Todd Clark, WIAA spokesman, said Wednesday.
But at 9:57 a.m. on Jan. 4, a vulgar tweet from a high school athlete that got her suspended for 4½ games sparked the flow of viral outrage. April Gehl, a three-sport athlete at Hilbert, quoted the association's e-mail in her tweet, along with an all-caps obscene response directed at the WIAA.