Emma Holly has no trouble explaining the "Twilight" phenomenon or, more specifically, why Stephenie Meyers' vampire book series is turning adolescent girls across America into hysterical, shrieking balls of putty.
"It's the bad-boy fantasy," says Holly, the Minneapolis-based creator of the "Midnight" vampire trilogy.
Add in "Twilight" bad boy Edward's century of carnal experience, brooding good looks and supernatural strength and, well, it makes little Harry Potter seem rather priggish now, doesn't it?
"She really tapped into that teen girl psyche," Holly says of Meyers. "It's that desire to feel special."
That feeling, by the way, isn't limited to girls.
"She has a lot of mom fans, too," Holly says.
Those mother-daughter duos have likely fueled the sale of 17 million "Twilight" books and more than 350 fan sites, and propelled J.R. Ward's "Black Dagger Brotherhood" and Christine Feehan's "Dark" series onto the New York Times' bestseller list.
But vampires, Holly emphasizes, are not created alike. Ward's are "bad-boy protectors." Feehan's feed into the "rescue fantasy." Politically correct? Not a bit.