Jeff Diamond remembers listening to the first game in Vikings' history on the radio while he played football in the yard with his brothers. He was 8.
He would get an entry-level job with the team's media relations department in 1976, then work his way up through the organization until he became general manager and senior vice president. He was running the football operation when the Vikings went 15-1 in 1998, setting offensive records.
Diamond has seen (or heard) it all when it comes to the Vikings. He thinks this is the most exciting season in franchise history.
More exciting than that high-flying '98 squad featuring rookie Randy Moss. More exciting than Brett Favre's drama king star turn in 2009. More exciting than the good-old-days Vikings who sent so many players and coach Bud Grant to the Hall of Fame.
"I believe that this is the most exciting and dramatic regular season, thus far, in Minnesota Vikings history,'' Diamond said. "They've had nine one-score games. They've had six come-from-behind victories in the fourth quarter and overtime.
"I've watched this team since '61 and I spent 23 years in the front office, and I've seen a lot of exciting seasons. I've seen Super Bowl and NFC title games, and I think this is the most exciting Vikings season ever.''
As with all comparisons, this one requires context.
The 1998 and 2009 Vikings thrilled because they hinted at greatness. You knew those teams were talented enough to win a Super Bowl.