Pokemon Go, as most probably know by now, is a worldwide mobile gaming phenomenon with people obsessively hunting their surroundings for Pikachus, Charmanders and more.
But for some players, the journey to "catch 'em all" is tougher based on where they live.
Pokemon Go requires players to get outside and move around to find PokeStops, which are checkpoints where players can replenish vital supplies like eggs, potions and Pokeballs — items necessary to collect and maintain a growing stable of digital battle monsters and increase their strength.
These pit stops, though, are found in publicly accessible spaces of local significance, creating heavy concentrations in urban corridors and leaving many players in rural areas and suburban neighborhoods struggling to keep pace.
Social media and message boards across the internet have been flooded with comments from users frustrated by the lack of PokeStops near them.
"Only landmarks near me are the post office and some dilapidated bookstore that looks like it went out of business 10 years ago," said Reddit user Czsixteen last month.
PokeStop and "gym" locations in Pokemon Go are drawn from developer Niantic's previous augmented reality project, Ingress, a game where players on two opposing teams compete for control of crowdsourced portals. Ingress launched in 2013, with portals added gradually since then. The portals were repurposed for Pokemon Go.
The game is really built for pedestrians, and perhaps cyclists, with the hatching of Pokemon eggs tied to how far you walk. Driving and playing Pokemon Go is discouraged by in-game messages and common sense.