If you listen to the widely varying projections about how this COVID-19 pandemic will play out, and you find yourself sliding into a combination of intellectual stupor and disbelief, you are not alone.
Yes, we all recognize that the people and institutions who are developing these models are experts in epidemiology, public health and data analytics. But when one hears a forecast of somewhere between 60,000 and 240,000 deaths, it's hard not to wonder whether maybe these people are working with a dartboard, not a supercomputer.
If a contractor gave you a bid for your kitchen remodel of somewhere between $60,000 and $240,000, you'd be calling another contractor before the first one drove away.
Why is modeling a viral pandemic so hard? It's because of two things: 1) exponential growth bias and 2) what happens to exponential growth models that have to depend on limited and uncertain data.
Acknowledging that individuals have different aptitudes for statistics, it turns out that many of us share a cognitive "blind spot" in our understanding of the difference between linear growth and exponential growth. We understand linear growth pretty well, where a number increases by a fixed amount repeatedly over time (2, 4, 6, 8, 10, 12 … ). But we have a much harder time comprehending exponential growth, where a number doubles repeatedly over time (2, 4, 8, 16, 32, 64 … ).
This idea of "exponential growth bias" appears more often in personal finance literature than it does in public health conversations. Here's a common, finance-based, exponential growth bias quiz:
If I give you $1 and it doubles every day, at the end of a 31-day month, how much money will you have?
Yes, you have a hunch that it will be more than you think, but how much is it? The answer is, it's about $1.07 billion. Billion with a "B".