It turns out, love may benefit from a little less labor.
Couples who spend money on time-saving services — like getting takeout, hiring a housecleaner or calling a dog walker — report greater relationship satisfaction, especially during stressful periods, says Ashley Whillans, a behavioral scientist and professor at Harvard Business School.
Whillans studies the ''tradeoffs people make between time and money.''
''When you spend money to save time — hiring an accountant, a babysitter, a cleaner — you feel more control over your life,'' she said. ''That sense of autonomy boosts well-being.''
Not everyone can afford to outsource bigger household chores. But Whillans says even a little bit can help. She advises couples to take a ''time audit'' — examining how they spend their hours and what small changes could reclaim even a few moments.
''People underestimate how much these choices matter,'' she said. ''It's not about luxury — it's about freeing up time to connect.''
Whillans' team tracked busy, dual-income couples — partners working full-time who often report feeling time-starved — and found consistent patterns. In one six-week diary study, couples who made ''time-saving purchases'' on a given day were happier and more satisfied with their relationships.
Use that saved time for connecting