Who is Davidson?

It's that time of year when some school grabs attention by making a run in the NCAA men's basketball tournament. This season, Davidson is that school. As Davidson prepares to play top seed Kansas today in the Midwest Regional final, here's a look at the school and how tournament success has affected some of its numbers:

Davidson is a small, academically rigorous, liberal arts college in North Carolina.

Official name: Davidson College

Enrollment: 1,700 students.

Active alumni: 18,723.

Rhodes Scholars: 23.

• Dominic Gorie, commander of the Space Shuttle Endeavor and father of Davidson junior Kim Gorie.

• The citizens of the Town of Davidson, where homes are decorated with bedsheets painted with messages of support for the team.

• Somebody in Ukraine ... and Switzerland ... and China, all places from which Davidson President Tom Ross has received calls of support.

1 Place of "Davidson College" on Googletrends' list of most searched words last Sunday night.

$1,700 Average regular daily sales at Davidson Bookstore before March 23.

$35,000 Sales there March 26, the first day Sweet 16 T-shirts were available.

1 Bulldog toys stuffed into the mouth of the Wildcat statue on the Davidson campus.

14 Players on Davidson's team.

6 Players who come from countries outside the United States.

4 Players who speak French fluently.

19 Years Bob McKillop has coached at Davidson.