Thulani Jwacu understands the power of the word "free."
When he makes his pitch to low-income teenagers, he can see their eyes light up.
If they go to community college, he tells them, "you don't have to worry about paying for tuition."
That, he said, is when they start paying attention.
As an adviser at Minneapolis Community and Technical College (MCTC), Jwacu said he's thrilled that politicians are starting to talk about making community college free for all.
In practice, more than 30,000 community college students in Minnesota already qualify for enough government assistance to pay their tuition and fees in full, according to state data. In 2013, that meant about a third of the freshmen at those colleges essentially got their education "for free."
If the sticker price at Minnesota community colleges — about $5,400 a year — dropped to zero, advocates say, that would inspire even more people to get a college education.
But experts caution that free tuition isn't enough to guarantee success; and that such a change could end up doing more for well-off families than needier ones.