Those oh-so-soft and "natural" bamboo sheets you bought a few years ago may not have been made of 100 percent bamboo fibers after all. The windows that promised to lower your heating bill by hundreds of dollars may not save you much at all.
Misleading claims for these products, as well as low-fume paints, have been targeted by the Federal Trade Commission in its continuing battle against companies trying to gain environment-minded customers with dubious "green" pitches.
Last week the FTC released its yearly accountability report that showed the agency had succeeded in reducing the number of inflated or false energy-cost saving claims made by window companies since 2009. The agency does not know yet whether it made similar progress in stopping false bamboo fabric and non-VOC (volatile organic compound) paint claims.
Laura DeMartino, chief of staff at the FTC's Bureau of Consumer Protection, told Whistleblower that in recent years, the commission has sent dozens of warning letters and taken several companies to court for making false claims of "green" products.
In 2012, the FTC identified 29 websites that it said made deceptive energy and cost-saving claims. It fined five of the largest firms. The agency sent warning letters to 15 others that it said were still making the false claims. One of them was Cardinal Glass Industries, an Eden Prairie window manufacturer.
"We reviewed your website, and found claims similar to those challenged in recent FTC lawsuits," the FTC wrote in August 2012. The company claimed that a type of glass could "help save a bundle. In fact, you can reduce your energy bills by one-third by simply using low-emissivity glass," according to the FTC letter.
Cardinal Glass has since removed that language from its website, and the FTC took no further action. A representative of Cardinal Glass declined to comment Friday.
St. Paul's Window World has not been targeted by the FTC, and owner Terry Derosier said he would never make money-saving claims because replacing windows can never guarantee lower energy bills.