Barely more than a week ago, Twin Cities sports chatter was focused on the Wild's playoff push, the new-look Wolves, impending Vikings free agency, an encore season for the Twins' Bomba Squad, a particularly good start to the season for Minnesota United and particularly rough stretches for the Gophers men's and women's basketball teams.
"I think a week ago seems like a year ago," said Phil Mackey, director of content and distribution at SKOR North/Hubbard Broadcasting and an on-air sports radio personality.
Amen to that.
As the world adjusts to coronavirus-related changes at a rapid pace, Mackey and others in the Twin Cities have grappled with this question: When your job is to talk about sports, what do you do when there are suddenly no games?
In talking with a host of people this week, a few themes emerged as answers: Try to understand what your audience wants, always be ready to adjust on the fly and — above all else — stay safe.
Mackey posted a Twitter survey as leagues started postponing their seasons. He wanted to know what listeners wanted to hear: coronavirus talk; reminiscing about local teams; NFL free-agency news; or irreverent non-sports discussions.
He said he figured 30-40% of sports talk listeners on SKOR North would want coronavirus talk; instead, that number was 10% — a good indicator that people are inundated with that news everywhere else and are looking for an escape with sports.
"The balance we're trying to strike is — hey, we know what's going on. We're going to give you updates, like when the governor closes all the bars and restaurants," Mackey said. "But we're also going to have a lot of fun evergreen segments and interviews."