I'm a Muslim. In America. That's pretty tough these days. Not many people are as disliked as we are. Possibly Justin Bieber, but that's really it.
I argue that we're deeply misunderstood because my religion is, in actuality, a thing of beauty. The problem is not the religion; it's the people. And to be fair, more than 1.6 billion of us are just fine. It's the classic case of a few very rotten apples. We are not the first great product to be ruined by poor PR. We need lessons from the great publicists. Or the Mormons.
A few years ago I heard radio ads that Mormons used to let us know that they are both regular and extraordinary people in our community.
My first reaction was "Brilliant."
My second was "Why didn't we think of that?"
My third was to roll my eyes. Because, really, who hates Mormons?
It was like listening to a supermodel complaining about her fat thighs.
I'll tell you who has managed to turn things around for themselves — the gay community. Not to disregard all the hatred and discrimination they have endured, but as a community they have gone from being outsiders to insiders. So I asked a gay friend: "How'd you guys do it?"