The wine world is vast, and can be complex and confusing: There are so many grapes, regions, wineries and vintages.
So it's quite understandable that many consumers appreciate finding a realm that would seem to be precise — and a happy confluence when that domain allows them to be conscientious shoppers.
We're talking about the organic, sustainable, biodynamic and natural categories.
"This particular question is the one that people feel most comfortable asking about," said Daniel Brashi, wine director of South Lyndale Liquors in Minneapolis. "It's often harder to ask other questions about wine."
But consumers find little help from labels or certification. Which is one reason why all consumers should develop relationships with a wine merchant, or three.
Brashi said he's definitely seeing more people asking about this, adding that he and his staff have been slapping plenty of stickers that say organic, biodynamic and sustainable on bottles. He notes, however, "You can't get to all of them."
That kind of effort is commendable, and unfortunately necessary because even the most responsible vintners often eschew certification because of cost, bureaucratic hassle or, well, the reality that sometimes a pest or disease will appear and necessitate the use of chemicals that preclude certain official classifications.
Organic is a designation fraught with such issues. Organically grown grapes can be a useful guidepost, but as Brashi notes, "The grapes can be kind of a workaround because once they get into the winery, there can be all these additives."