What hue looks best on you? Seasonal color analysis is back

I would describe my appearance in pretty basic terms: I'm fair, with blue eyes and freckles. I used to have black hair when I was a kid, but now - thanks to a pandemic year without hair dye - it's faded to silver. I wear simple black dresses and red lipstick. But here's what happens when I ask some color analysts - people trained to help clients find the colors that look best on them, often grouped according to the seasons of the year - to describe me, instead.

The first, who works in Washington, D.C., deemed me a winter with just a dash of summer, and praised my skin tone with words like "rich" and "cool." That was nice, but then a different one, in Canada, said she wasn't getting winter vibes from me at all, at least not over a Zoom call. A third color analyst, way out West, ditched the seasonal categories altogether:

"I would guess that you are bright, cool and deep," says Natalie Bowman, who consults with clients in Corvallis, Ore. "You have very high contrast. So those bright colors will look perfect."

Who am I? What am I? What kind of lipstick should I wear? These existential questions, best addressed by philosophers, clergy and shrinks, have found a new oracle. Seasonal color analysis - a big trend in the 1980s - has returned for a younger generation determined to find out whether they are a winter, spring, summer or autumn, and subsequently, which colors suit them.

One would think that after decades of inhabiting the same body and seeing its reflection in the mirror every day, a person would know the shades that flatter them. It might sound silly to pay someone hundreds of dollars to tell you something you should be able to figure out with your own two eyes, but people are historically bad at it, the analysts say.

"Intuitively we think, 'Well, it's me, I should know,' " says Christine Scaman, founder of a color analysis system called 12 Blueprints. "But then the world gets into your head."

For example: Pantone declares a particular yellow the color of the year, even though it makes certain skin tones look jaundiced. Or your friend convinces you to try blue smoky eye shadow, or tells you that sage green bridesmaid dress looks soooo cute, or, ugh, remember that one year every godawful thing was Millennial pink? Besides, despite what fashion magazines preach, not everyone looks good in black.

That's the verdict of Melany Carlos, an Arlington, Va., image consultant with the House of Color, a chain of trained seasonal color analysts. Carlos tied my hair up in a white, "Handmaid's Tale"-esque bonnet, and layered my neck with about two dozen of her 336 scarves, each a different color. In quick succession, she began whisking them away, like a magician pulling a tablecloth out from under a full place setting. Bright purple. Lilac. Dark navy, then light. Bubble gum pink, mauve, fuchsia, strawberry. Cream, then pure white.

"We lost your jawline a bit there," she says, frowning.

"If you are warm, these blue-based colors can drain color from your face, sometimes make your lips look a bit blue, sometimes put bags under your eyes," she says. "If you're cool, these warm colors will give you that sallow, yellow look to your skin. Even the whites of your eyes can go a little bit yellow."

On the cool-toned scarves, my skin looked "bright and healthy," she noted. On the warm ones, it looked "orangy."

Another set of scarves: Rich sky blues, pastel yellows, maroon, teal, slate gray. And then, Carlos's diagnosis: I am, it turns out, a "dark summer" meant to wear cool, muted colors like baby blue and plum.

Seasonal color analysis isn't the only system. There's also the Your Color Style methodology, a framework that eschews calendrical references for a trio of adjectives for each person's type: You might be "Soft, cool and medium" or "Bright, warm and light," for example.

"With the seasonal thing, it feels like very poetic," says Bowman, who is trained in both methodologies and finds Your Color Style to be easier. "This is like: You are bright or soft, you are warm or cool, you are light, medium or deep. So it translates a little bit easier."

Those trained in the art of color analysis see mismatches everywhere, like a doctor who can't help but notice a malignant mole on a random stranger's neck.

"You can't turn it off," says Scaman.

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Color analysis entered fashion with the publication of two books: "Color Me a Season," by Bernice Kentner in 1978, and "Color Me Beautiful," by Carole Jackson, two years later. The problem was that Kentner and Jackson were both White, and the book was written for people who looked like them: Everyone with olive or Black skin was automatically deemed a winter.

Like Tupperware and Mary Kay salespeople, women who were trained in the art of color analysis saw clients in their homes and earned commissions on makeup and product sales. An Amway color analyst, Janet, makes a memorable appearance in Michael Moore's 1989 documentary, "Roger & Me," bringing her colored scarves to a party.

"About 80 percent of the world's population is winter or summer," Janet says, confidently, and then, cringe: "Blacks, Jews, Italians, most often, are winters." (Moore, whose colors she analyzes on camera, is found to be a spring.)

More inclusive techniques eventually emerged (as did another book, in 1994 - "Women of Color" by Darlene Mathis) that offered a more nuanced approach.

Contemporary color analysts no longer automatically assign a season to a person based on their skin color, but the field is still predominantly White, and many of the images used as examples of different seasons are White women, too.

When clients ask him what season he thinks they are, he tries to steer them away from the notion.

"I think assigning a season is kind of antiquated," Thompson says. "I don't like putting people in boxes, even when it comes to color."

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Melany Carlos got into color analysis after she had kids and was acclimating to a new wardrobe for her new body. Her mother scheduled an analysis for both of them as an outing.

"I just remember sitting in the chair looking at my face change colors with the different drapes that's she's putting on me and I thought, 'Holy smokes,' " she says. "I could not believe it."

Then she trained with House of Color, a British-based company that is rapidly growing in the United States. Most color consulting companies aren't multilevel marketing schemes - they operate on a franchise model and don't require recruiting a "downline" - but they seem to attract a similar clientele. Both MLMs and color consulting firms recruit women who want to work part time from home, and require a large initial investment -$16,000, for House of Color, in addition to monthly dues and products they purchase through the company.

Color consultants can charge hundreds of dollars per session, and earn a profit even after deducting the costs of the printed swatches they might include in the package for each customer. Carlos, who charges between $215 and $245 per session, says she has already earned back her investment.

A reading was worth the money, says Abiola Elusoji, who paid about $350 for an online consultation with Bowman, and learned that she was "bright, cool and deep." She expanded her mostly black wardrobe to incorporate bold jewel tones. The 22-year-old Chicago resident says it enhanced her confidence.

"I immediately know, like, anything that is warm makes me look sick," Elusoji says. "Now I just go with the cool because I know that's what I am."

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Or ... (Brace yourself, anyone who loathes generational generalizing.)

Millennials and Gen Z tend to be enthralled with frameworks that purport to tell them more about who they are, whether it's Myers-Briggs, enneagrams or tarot. Steeped in the language of therapy and self-care, and living in an era that prizes identity above all else, they might see color analysis as another way of discovering their true selves. Some analysts encourage the comparison, insisting there are personality traits associated with each season. It's like having an astrology reading, but for your shirts.

For example: The book "Color Your Life" by Howard and Dorothy Sun describes the "summer personality" as belonging to "very serious people with a warm heart and deep feelings, but they find their feelings hard to express. They often lack spontaneity and a basic willingness to participate in life."

Or, "Springs (have) energy - 'Let's go!' They've got a can-do attitude, they're fun," says Scaman. "Autumns, it's put your head down and work."

Scott Orsborn - soft, cool, and deep, according to Bowman's analysis - compared his experience to "getting your caricature drawn, when you kind of see the way that other people see you," says the 44-year-old co-owner of a flooring store in Oregon. He feels like his new wardrobe, which includes some flashy colors, has helped him land sales. "It's very eye-opening."

"It's sad to see that go, but it makes me feel better knowing that that color actually didn't suit me very well," she says.

Sometimes, a color consultant will tell someone what they are, and they won't want to hear it. When Carlos's mother was told she was an autumn, she received the news as if it were a terminal cancer diagnosis - "My mom was in tears, really," she says. But once she realized there was more to autumn than oranges and browns, she got over it and is "now very happily living her life as an autumn."

Like so many things about women's fashion, color analysis is a double-edged sword: a way to make women feel good about themselves and bad about themselves, simultaneously. It's both empowering and limiting. I thought about all the lovely black dresses and tops in my closet, and how, on a summer like me, they're considered harsh and overwhelming. I've apparently been wearing the wrong colors for my entire life.

Acceptance takes time, Carlos says: "I just let people break up with black on their own." She steers me toward a dusky purple called "smoked grapes." I will probably never wear it. But I can see myself wearing more pink and light blue.