Jon Marthaler bakes up a delicious batch of links for you every weekend. Other times, you can find him here. Jon?
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The NHL took out full-page ads in 40 newspapers on Friday, including this newspaper, apologizing for the lockout. This is the latest in a series of gestures that are designed to portray the league and its teams as contrite for causing pro hockey to stay away until mid-January. I almost wish the NHL would have printed this instead:
Dear fans: We're not sorry.
Oh, we'll make any gesture that our PR gurus say we need to make, so we'll paint slogans on the ice and take out full-page newspaper ads, but in truth we're not one bit sorry for this lockout. We got pretty much everything we wanted -- more money for us, less money for the players, and all we had to give up was a handful of home dates to do it. Heck, that doesn't even matter in like 10 of our markets, since nobody goes to those games anyway. (And we didn't even fix that with half-decent revenue sharing). How is that not a good deal for us?
And let's be honest, most of you didn't notice anyway. TV ratings prove we're irrelevant nationally in America, anyway, so we're safe there. And as for fans, they filled an arena in St. Paul on Wednesday just to watch an intrasquad scrimmage, the same day the team set a franchise record for tickets and merchandise purchased; it's safe to say that the fans hardly cared, either. They're back. We win.
Ultimately, players get less and owners get more, and fans, we'll happily let you purchase our wildly expensive tickets and fill our arenas again. We're caring like that.
*On with the links: