Covering high school football may not be the most glamorous assignment for a big-city sports personality. But WCCO's Norman Seawright III treated the Chaska-Chanhassen rivalry like it was the Super Bowl.
"This is sports at its purest," said the 30-year-old journalist, who became the station's weekend anchor in June 2019.
Seawright spent the 45 minutes before kickoff this past September consulting with cameraman Nick Lunemann, chatting with sources from the running track and checking in with Frank Vascellaro back in the station's downtown Minneapolis studio.
It's the kind of routine he's been perfecting since interning in Louisville, not far from his hometown of Greenville, Ind. That was followed by internships at KARE and Syracuse, as well as professional gigs in Duluth and Charleston, where he was named best sports anchor three years in a row by Virginia's Associated Press Broadcasters.
Between tasks — and numbers from the school marching band — Seawright shared some of the moments that have shaped him, as well as his favorite meals and dating advice.
Who was your sports hero growing up?
Kevin Garnett was one of my favorites. The guy has a singular intensity about him that I respect. I think that impacted me a little bit more than I thought it would. When I'm in the gym training and I want to push myself harder, I think about his intensity.
Favorite sports memory?
It was probably during my freshman year at Ole Miss. There was a game against LSU in 2009 that we won because LSU's coach Les Miles mismanaged the end of the game. SCC football is something else. It's like high school football, but on a bigger scale. You dress up in your Sunday best for tailgating. People think of the South as a backwards place, lost in time, but that's not necessarily true. The atmosphere at those games is really special. Differences are set aside. Everyone should experience it at least one time.
What about in sports broadcasting? Who do you emulate?
I learned a lot from Eric Perkins and Dave Schwartz during my internship at KARE. Dave is very concise and prepared. Eric reminds you to keep everything light. I want to be the best parts of those guys.