Henrik Williams is a good sport.
Fielding an attempt to compare ancient Viking rune stones with something more 21st-century, he rose to the occasion.
Rune stones "are a mixture of the Star Tribune, gravestones and Twitter," he said, speaking from Sweden, where he's a professor at Uppsala University, as well being among the world's foremost authorities on rune stones.
In Nordic cultures of a thousand years past, communication was almost always word-of-mouth, making rune stones the multimedia of that era. "This was about the only writing they came across," said Williams of runic inscriptions that blend art and alphabet.
"The multimedia aspect comes from the fact that when you encountered rune stones, they were set in a specific place in the landscape," he said.
Sometimes by graves, often by roads and bridges, a runic inscription conveyed information about society and geography, while also providing public art.
Williams is in the Twin Cities next month, speaking Nov. 1-2 at the Minnesota History Center and the American Swedish Institute.
Minnesota looms large in runic studies because it's home to the Kensington Runestone, considered the most famous rune stone in the world — mostly because of the controversy surrounding it.