Earlier this month, I wrote a story for the Washington Post about how scanning and skimming our way through the Internet is messing with our ability to read deeper and longer works. The article immediately went viral, generating an enormous online conversation, including Twitter and Facebook debates — and even starring in Craig Ferguson's monologue on CBS' "Late Late Show."
But here's a question for the digital age: Did all those readers actually read the story? Lots of people joked about this on Twitter, with variations of "I skimmed this." We decided to find out.
The good folks at Chartbeat, which tracks how people read digital content, performed an analysis and found that 25 percent of readers didn't even scroll past the headline and photograph to the text of the article. A smaller percentage of readers dropped off somewhere toward the middle of the story. And 31 percent made it all the way through. (I have a lollipop for that group.)
As the writer, should I be happy about those numbers or deeply, deeply sad? I asked Josh Schwartz, Chartbeat's chief data scientist. Then I held my breath.
"Anytime I talk to journalists, they always ask that question," Schwartz said.
Not an answer. This felt not good.
And then: "Those are very good numbers, though," he said.
This felt great! But perplexing. If only 31 of every 100 readers made it to the end of my piece, how can that be good?