One of the bikinis Minnesota's skiing Olympian Lindsey Vonn wore for SI is creating a sensation around the LA offices of swimsuit designer Kerry Cushman, a native of Cambridge.
"We were thrilled to be in the Sports Illustrated swimsuit edition that came out yesterday. It's just huge," said Cushman, prez and CEO of Kushcush. "You know it's the creme de la creme of swimwear press. When I found out that it was Lindsey, I was just thrilled. She's from Minnesota and I also come from a long line of skiers. To bring the two worlds together is pretty awesome. I don't know Lindsey personally."
Although Kushcush swimwear and fashion bikinis are carried by Saks Fifth Avenue, Shopbop.com, Anthropologie and Barney's, Cushman was "off-the-charts happy" to see her work in the sports mag.
"Our website hits have been through the roof, and it's been quite the whirlwind the last 24 hours," Cushman told me Wednesday. "My e-mails have been non-stop; I have 1,300 e-mails in my in-box."
On page 84 of SI, Vonn is pictured in the snow wearing Cushman's "Diana Bikini" design: "A little red number. It's a high-waisted-bottom kind of a retro style with an underwire demi-cup top."
Sounds tame. I told Cushman that most of her designs must be kind of racy because my computer is blocking attempts to view websites showcasing her creations.
"They are not really that racy,' said Cushman, referring me to the SI website and the rest of you to kushcush.com and designerstylediaries.com. The name of her 5-year-old company is derived from playing with her initials and her nickname, Cush. "I wanted something that was personal," she said. Speaking of personal, she added: "My mom, Linda West, my biggest fan, cried when she picked up her copies of SI."
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