The Vikings don’t see their long-term future being at the Metrodome, but they do continue to make changes in the building that are designed at increasing their revenues on a short-term basis.
The latest project is The Gridiron Club – an eventual naming rights deal could be struck with a corporation – which will be located where the Minnesota Twins had their offices before moving to Target Field. The Gridiron Club will take up a 3,800-square foot area and occupy the upper level of the Twins’ former office space, meaning customers will have a view of the plaza outside the stadium but won’t be able to see the playing field.
Steve LaCroix, the Vikings’ chief marketing officer, said the team has not started selling memberships yet but is looking at capping the number at 150. Members first will have to be season-ticket holders at Mall of America Field. (The Vikings sold about about 55,000 season tickets in 2009.)
Those fans would pay an additional $2,500 above what they are paying for season tickets in order to become members. The cost would cover food and drinks, including beer and wine, but not hard liquor.
LaCroix said the Gridiron Club will have “all the latest technology,” give patrons access to “The Sunday Ticket” so they could keep up with other games and also include video games. Private restrooms also will be built. The club will be open before, during and after games.