Since the NFL instituted flexible scheduling in 2006, to ensure it could showcase compelling games in its Sunday-night time slot every week, few matchups have been served to a national TV audience more frequently than Vikings-Packers.
The two teams will meet on Sunday night for the 11th time in prime time since 2006, renewing a rivalry that has become catnip to television networks because of high-stakes matchups like the NFC North title game between the teams in 2015, story arcs like Brett Favre's return to Lambeau Field with the Vikings and pitched atmospheres that come with two fan bases that interact enough to get good and sick of one another.
The only matchups to wind up in prime time more often than Vikings-Packers over the past 13 years are Cowboys-Giants (14 times), Packers-Bears (13), Steelers-Ravens and Cowboys-Eagles (12 each).
"That was the game we always wanted to go to [as kids]," wide receiver Adam Thielen said. "Being four hours away [in Detroit Lakes], we didn't get down here too often. We were very selective with the games we went to, and it seemed like we always went to the Vikings-Packers game. I remember when I was real young, and Brett Favre was playing for them. He was slinging it around, and we had a pretty high-powered offense, too. It was definitely a fun game to be a part of."
The latest offering will be compelling in its own right, though perhaps for a different set of reasons than NBC expected when it put the matchup on its Sunday night slate: The Vikings and Packers — owners of the past seven NFC North titles, and six of the division's past seven trips to the conference title game — are both fighting for their playoff lives.
A Vikings loss to the Packers would put them third in the NFC North, 2 ½ games behind the Bears, who beat the Vikings last Sunday night and topped the Lions without quarterback Mitchell Trubisky on Thursday. A loss by the Packers — which would be their sixth in as many road games — would drop them to 4-6-1, likely requiring another run-the-table moment from Aaron Rodgers to avoid missing the playoffs for the second straight season (and potentially save coach Mike McCarthy's job).
"I definitely didn't expect to be sitting where we're sitting, but our record is what it is," Rodgers said. "Obviously, Minnesota has a strong team. They're probably surprised where they're sitting as well. I don't think either of us are out of the division picture."
Tie a hint of things to come
The Week 2 meeting — which marked Kirk Cousins' NFC North debut and Rodgers' return against the team that knocked him out for the season a year ago — ended in a 29-29 tie that was equal parts entertaining and emblematic of the issues that have plagued both teams this season.