The term ``clickbait" has been popularized because there are so many websites that try to throw eye candy onto your screen to capture your clicks so they can fail to monetize them.
That's what clickbait is.
Here's what clickbait isn't: Something you disagree with. Something that captures an audience but not you.
Now this, this is clickbait: My Week 1 NFL power rankings.
This will not benefit society in any way and is irrelevant to the way NFL seasons play out. But please click because, I don't know, clicking on this is better than clicking on a lot of other clickbait?
1. Minnesota Vikings
Homer pick? Nope. You've come to the wrong place for homer picks. The Vikings are No. 1 this week because they produced the most impressive victory over what I think was a quality opponent. The 49ers look pretty good to me.
2. Los Angeles Rams