You can buy a “legacy brick” with a commemorative inscription to be placed inside the new Vikings stadium. This kind of thing isn’t new; in this case, it isn’t cheap: anywhere from $160 to $360, depending on the size and type of brick you want.
A lot of Vikings fans will likely be into this. They’ll want to have a family message — perhaps a deceased loved one who was a big purple fan — or some such thing. This is the intended target audience.
However: there is a feature on the site that suggests:
Not sure what to put on your brick? CLICK HERE to test your inscription on a live Minnesota Legacy brick and see what others are putting on theirs.
And this is where Twitter has decided to take over. Nick Halter from Minneapolis/St. Paul Business Journal appears to be the one who started the #VikingsBricks hashtag on Twitter. From there, the clever (and some not so clever) folks took over with their own personalized inscriptions for the Vikings, which they then posted for the world to see. Here are some of the best/worst (at least of the printable ones), depending on how you want to look at it. The Vikings, to their credit, appear to be enjoying the fun, too.
— Parker Hageman (@ParkerHageman) March 26, 2015
— David Brauer (@dbrauer) March 26, 2015
— Minnesota Vikings (@Vikings) March 26, 2015