Calling such an organized-looking song-and-dance number a flash mob seems like a stretch, but that's what Chanhassen Dinner Theatres claims happened Sunday at the Mall of America. About 200 volunteers danced to the Elvis song for an appreciative audience at one of the Mall's rotundas. Kris Howland of Chanhassen (which just opened an Elvis jukebox musical called "All Shook Up") calls it "a bit of viral marketing." See what you think.
Video: 'Jailhouse Rock' breaks out at Mall of America
Chanhassen Theatre 'goes viral' to promote its 'All Shook Up' show.
August 27, 2010 at 9:22PM
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