ARDMORE, Pa. — The horn that suspended play at the U.S. Open also turned out to be the official signal to shop.
Forget Ian Poulter. The real early leader at Merion Golf Club was the merchandise tent — all three of them. Those crackles of thunder led to plenty of ka-chinging at the stores.
Storms were expected in the Philadelphia area for most of Thursday, and when the alert sounded at 8:36 a.m., thousands of fans left their perches in the grandstands and went in search of souvenirs — $45 umbrellas and $27 hats.
"We were so excited but we really didn't even get to see anything," said Samantha Jaffee, holding $88 worth of Open items.
So she followed the lead of hundreds of others, browsing through racks of $95 shirts along with posters, books and bags.
Aside from the big, white souvenir tents, there were few options to escape the storm, so fans took advantage of any covered area, no matter the size — a small ATM machine booth, a USGA survey tent that was mostly empty during practice rounds.
All the while, there were announcements on screens and from public safety officials telling spectators to seek shelter; weather warning signs flashed on leader boards around the course.
"Safety is paramount so flexibility is employed," USGA spokesman Dan Hubbard said. "This means (the) clubhouse or other restricted areas may be made available, if needed."