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The cost of coffee has jumped to an average of $8.13 a pound, up from $6.25 a year ago, according to the Bureau of Labor Statistics.
Among the key reasons is natural disaster — particularly drought in Brazil. But a man-made disaster may jolt java prices even higher: President Donald Trump’s threat to impose 50% tariffs on Brazil by Aug. 1. About 30% of U.S. coffee imports come from the South American giant.
The tariff rate doesn’t correlate to trade imbalances like some other countries in Trump’s sights; the U.S. actually has a trade surplus with Brazil. Rather, it’s political pressure on behalf of former Brazilian President Jair Bolsonaro, often called “Trump of the Tropics” during a presidential tenure that overlapped part of Trump’s first term.
But like Trump in 2020, Bolsonaro lost his 2022 re-election bid. And like the aftermath of America’s disputed vote, Bolsonaro boosters stormed government buildings in Brasilia in their own version of a Jan. 6 insurrection. Prosecutors charge that Bolsonaro went much further, however: In an 884-page report unsealed last year Bolsonaro and several cohorts were charged with plotting “violent abolition of the democratic rule of law” and an attempted “coup d’état,” including a plan to assassinate Brazilian President Luiz Inácio Lula da Silva (commonly called “Lula”).
Trump’s tariff letter reflected the political, not commercial, nature of the complaint. “This trial should not be taking place,” Trump wrote. “It is a Witch Hunt that should end IMMEDIATELY!”
Just as Brazilians were steeled to reckon with the crimes of its 70s-era military dictatorship by last year’s Oscar-nominated film “I’m Still Here” (which won best international feature film and should have won as best film overall), a Trump tariff tied to Bolsonaro will likely backfire. “Brazil is a sovereign nation with independent institutions and will not accept any form of tutelage,” Lula said in a statement.