DULUTH – After a year like this, it's no wonder that the billboards are getting on Lendley Black's nerves.
As chancellor of the Duluth campus of the University of Minnesota, he's been struggling with a budget crisis that was triggered, in part, by plunging student enrollment.
Now a rival, North Dakota State University, has planted highway signs across town, trying to recruit students in his own back yard.
"If I see one more billboard …" Black joked at a packed campus meeting on Thursday. Well, put it this way, he said. "If something happens to one of those billboards, I had nothing to do with it."
The crowd, mostly faculty and staff, laughed sympathetically. By all accounts, they share his frustration.
The Duluth campus, which has more than 11,000 students, has been reeling since last summer, when officials revealed that it was facing a $12 million budget hole — about 8 percent of its operating funds.
The discovery took almost everyone by surprise, says history Prof. Steve Matthews, one of the leaders of the Faculty Council. "That's how it came down — suddenly we had a financial crisis," he said.
The news was so sudden and unexpected that it fed suspicion that the U's second-largest campus was being shortchanged by decisionmakers back in the Twin Cities.