The truth is, Beth Giefer's mom sort of tricked her. They're having a Norwegian Christmas celebration, she said. You want to go?
Pat Boyd, Giefer's mom, confessed that she never actually mentioned the lutefisk, but it was a Norwegian Christmas celebration.
In any case, Giefer appeared to be the youngest person at the first seating of a recent lutefisk dinner at Mindekirken, the Norwegian Lutheran Memorial Church in Minneapolis. She's 47.
From the heads of silver, gray and white bobbing over plates of lutefisk, lefse, boiled potatoes and coleslaw, it's clear that popularity of the iconic holiday fish is in decline. Its most loyal diners are aging and they're eating less fish at fewer dinners. Platters sent back to the kitchen to be heaped with fish for a fourth and fifth go-round now maybe get a third serving, if that, said Tom Lanman of Woodbury, a server at Mindekirken.
Back in 1991, the Day Fish Co. in Day, Minn., processed 65 tons of the stuff. Last year, less than half that much.
Olsen Fish Co. in Minneapolis, the world's largest lutefisk producer, will process 500,000 pounds of cod this year -- still a haul, but off from past years, said president Chris Dorff.
"Every year it definitely drops down a little bit," he said, chalking that up to fewer families willing to buy the notoriously odorous fish in stores to cook at home. "Instead of buying 20 pounds, now they're buying 5."
That's good news for fundraising dinners, of course. Because, despite punch lines about it tasting like fishy Jell-O or its use as drain cleaner, lutefisk still annually stars in dozens of Lutheran church dinners.