In a scene from Showtime's new anthology series "Super Pumped: The Battle for Uber," Travis Kalanick, the ride-sharing company's controversial founder, strides into the boardroom as the Beastie Boys song "Rhymin & Stealin" blasts on the soundtrack.
Over the next 2 1/2 minutes, Kalanick (Joseph Gordon-Levitt) and his right-hand man, Emil Michael (Babak Tafti), proceed to pitch investors, as a supercut of iconic duos like Batman and Robin, Magic Johnson and Kareem Abdul-Jabbar, and Bob Woodward and Carl Bernstein flashes across the screen.
The high-energy sequence suggests the heroic lens through which Uber's leaders see themselves.
"The ability of these people to self-mythologize and to occupy a place in our society that gods used to occupy, is completely fascinating," said David Levien, who, along with Brian Koppelman and Beth Schacter, is a showrunner, writer and executive producer of "Super Pumped," which debuts Sunday.
In taking on Uber, "Super Pumped" (based on the nonfiction book by New York Times reporter Mike Isaac, who is also a co-executive producer) chronicles one of the 21st century's most profitable and disruptive startups. Starting with the company's founding in 2009, the show spends seven episodes tracing the rise and fall of Kalanick, Uber's co-founder and former chief executive, who was pressured to resign in 2017 after the company was hit with a series of privacy scandals and lawsuits about workplace discrimination and sexual harassment.
Koppelman said they didn't set out to make "Super Pumped" a straightforward villain origin story.
"We wanted you to understand why Travis was effective in his world," he said. "We wanted you to see moments where his power of personality and intellect are able to convince people."
Gordon-Levitt said that while he was tempted to judge Kalanick, as he learned more about him — including by talking to people who worked with him — he came to see him as the product of a culture obsessed with winning.