Moving TwinsFest to Target Field this year cut attendance by almost half, Twins President Dave St. Peter said, but that may be the only measure by which the team's annual fan carnival was not a success.
"The feedback we've gotten was very positive," St. Peter said as the three-day event wrapped up. "The event has kind of been reinvented. ... I would say it's pretty likely that it will return here again next year."
Roughly 13,000 fans attended the 26th annual event, one of the smallest totals in the event's history; more than 25,000 attended the 2013 version at the Metrodome, and the team drew more than 35,000 in 2007.
"On a big day at the Metrodome, we would have 13,000 on one day," St. Peter said.
The drop was due in small part to the cold, snowy weather, which kept the event from selling out on Friday and Sunday. But mostly, it was by design, given Target Field's much smaller indoor space.
"It was important for us to get off to a good start here, and try to avoid a level of congestion that isn't conducive to a good experience," St. Peter said. "As we get better on the field and interest in our team builds, we're going to need to be disciplined about how many tickets we sell."
Still, the team raised an estimated $200,000 for the Twins Community Fund, which spends more than $1.2 million on charitable work in the community, St. Peter said. And the new interactive games with Twins players, from bingo to bowling to "Fan Feud," were popular with fans.
Vendors and collectible dealers were stationed on the ballpark's basement level hallway, and some said the lack of adequate lighting and the corridor's chilliness were a problem. So was the relative lack of customers.