Minneapolis and St. Paul are working on new efforts with researchers from the University of Minnesota to make crosswalks safer for pedestrians.
Large blue signs, updated weekly, will now show the rate that drivers have been yielding to pedestrians at select sites. The aim is to raise awareness and help communities track their progress, researchers said.
A study — which began in April and will end in November — is measuring how many drivers stop for people crossing the street and how various engineering treatments may affect pedestrian safety at crossings.
"We're hoping that we'll start to begin to see culture change across the entire city, even where local engineering has not been implemented," said Nichole Morris, director of the University of Minnesota's HumanFirst Laboratory, which is leading the effort.
Researchers have selected 32 sites for their study, funded by the Minnesota Department of Transportation. Some sites will receive additional signs, markings and other traffic-calming measures, while other sites will be monitored for comparison.
In Minneapolis, crosswalks are already being improved with white markings. The city has seen a boost in drivers' compliance to pedestrian laws since adding markings to the pavement, Morris said.
The researchers go out twice a week to observe and act as stage pedestrians to measure how many drivers stop, keeping tallies until they make 20 crossings, Morris said.
In the last five years, there have been more than 2,598 crashes involving pedestrians in Minneapolis and St. Paul. Of those, more than 400 involved youth, including 183 children ages 10 and under, according to the Minnesota Department of Public Safety. Over the last 18 months, fatal and severe crashes that involve speeding or reckless driving increased significantly in the two cities and across the nation. Last year, more than 70% of fatal crashes in Minneapolis involved high speeds.