In this fast-paced age of Twitter and Facebook, the idea of a "mom blog" might start to seem a little bit old-fashioned, but three Twin Cities mom bloggers firmly believe that all these forms of social media can peacefully coexist and often enhance one another. More important, blogging continues to fulfill the goals they set for themselves when they first began posting their thoughts online several years ago.
"My blog really started as a personal journal," said Jen Jamar, a single mom from Robbinsdale who writes "Life With Levi" about her 2-year old son. "I saw it as a way to connect with other moms in the natural parenting community on topics like cloth diapers and breastfeeding. From there, I realized I just really wanted to talk about us and our life."
Jamar, whose blog attracts 15,000 to 30,000 unique visitors per month, said her "sweet spot" is women age 25 to 34, who make up 70 percent of her regular readers. A business analyst by day, Jamar has cultivated ongoing partnerships with several large companies, such as Maytag, that she regularly promotes on "Life With Levi." It's a common marketing strategy that family-friendly companies use, although Jamar insists that she doesn't want her site to be all about products.
She says she occasionally "overshares," and often posts about her own social life.
"I also have a Facebook page, and that's probably the place where I interact more often with readers because it is a quick way to respond to comments," she said. Although Jamar has a Twitter account, she doesn't spend much time on it now.
Friendship and weight loss
Liz Paul, of Eagan, started a blog seven years ago: "Random Thoughts of a Lutheran Geek." She's also on Twitter and sends out more than 20 tweets per day, allowing the opportunity for "a continuation of my voice" when she isn't able to blog.
Now the mother of a 4-year old, Paul said the focus of her mental energy has changed and her attention has shifted somewhat to contributing to another blog called "PriorFatGirl," where she charts her 80-plus pound weight loss (and other contributors write about theirs).
"The first blog is a real part of me. It helped me to process my thoughts and reflect during challenging times in my life, "she said. Paul, who also works in church ministry, spends about five hours a week on her blogs and recently posted on both forums questioning her future in blogging, but has since realized she's not ready to give anything up yet.