"Food is an easy and accessible way to invite people to learn about a culture," said Christina Nguyen, chef/co-owner of Hai Hai and Hola Arepa in Minneapolis. "I think it's a great way to pique people's curiosity. If we enjoy new foods, then it's like, 'Oh, I want to learn more about this culture.' Or, 'Maybe now I'll visit Vietnam, or Thailand.' "
That thought is one impetus behind Minnesota Rice, an online video initiative that uses cooking as a tool in the fight against racism and violence directed at Asian Americans.
With "Love our people like you love our food" as its motto, the recorded series offers step-by-step recipe tutorials while also providing a glimpse into the lives of seven high-profile Twin Cities culinarians: Ann Kim (Young Joni, Pizzeria Lola, Sooki & Mimi, Hello Pizza), Yia Vang (Union Hmong Kitchen, Vinai), John Ng and Lina Goh (Zen Box Izakaya), Ann Ahmed (Lat14, Lemon Grass), Dustin Nguyen (Tres Leches), Jonathan Janssen (Brother Justus) and Nguyen.
The videos, set to debut every few days throughout May — which is Asian American Pacific Islander Heritage Month — also serve as a fundraiser. All the money from ticket sales (cost is $100) goes to the Coalition of Asian American Leaders (CAAL), a nonprofit social justice network. The project is sponsored by Craftmade Aprons, which outfits both professional and home cooks. The Minneapolis company created a special Minnesota Rice apron that's trimmed with traditional Hmong ribbon and will donate a portion of proceeds to CAAL.
In a recent conversation, Nguyen discussed the project's goals, the benefits of sharing stories and the joys of filming in the Linden Hills home she shares with her husband and business partner, Birk Grudem.
Q: How did Minnesota Rice come about?
A: After so much violence, discrimination and racism against the Asian American community in the last year — and especially after the Atlanta killings — a lot of us were feeling really sad and a little hopeless. I wanted to do something but I didn't know what to do. I wanted to figure out a way to really start a conversation about raising awareness on this issue. Anytime that a group — whether you're Black, or Asian, or Latino — is experiencing racism, you feel isolated, you feel like you want support and acknowledgment.
Q: Where did your brainstorming take you?