Chad Germann, owner of Red Circle Ad Agency and a member of the Mille Lacs Band of Ojibwe, is planning to lend a powerful creative voice to the protesters outside TCF Bank Stadium on Sunday who want the Washington Redskins football team to change the nickname that many consider a racial slur.
A broadcast ad called "No Honor in Racism" created by the 30-person Minneapolis agency features men and women who use derogatory terms to describe their race or ethnicity. The actual descriptive words are bleeped out. But not the words "I am a Redskin," spoken by an Indian man.
The Federal Communications Commission is considering adding "redskin" to its list of banned racial slurs on broadcasts. The Washington team has refused to change the name, citing tradition.
Germann said he's looking for a client partner to underwrite the ad for TV. For now, it's only on YouTube at www.tinyurl.com/k93rad8.
"This is wrong," said Germann. "There is no word in the American lexicon that is more hurtful to the Native American."
