In an era of disruption pertaining to how we watch sports on TV, perhaps the past few months will best be remembered as the calm before the storm.
Diamond Sports entered bankruptcy just before the start of the MLB season and has so far relinquished rights to two teams — the Diamondbacks and Padres — but more than anything we have seen that the court process can be a bit tedious.
More major changes, though, await in the coming months. To help get a handle on what's ahead, I was joined on Thursday's Daily Delivery podcast by The Streamable founder Jason Gurwin.
He's been following industry trends for years and identified five particular things that bear watching:
- What's next for the Twins? We learned a month ago that the Twins would be staying on Diamond Sports-owned Bally Sports North through the end of this season. But that 12-year contract expires after this season.
Gurwin said Bally Sports North is "a success story" for Diamond Sports and that the beleaguered company could be incentivized to strike a deal to extend its contract with the Twins to ensure a robust 12-month calendar of programming along with the Wolves and Wild.
But any new Twins deal in 2024 — whether to stay on Bally Sports North or a switch to being run by MLB — will need to include a direct-to-consumer option for those who don't subscribe to a bundled cable or satellite package.
2. What about the rest of MLB? Gurwin said "what has kind of surprised some people is that less has happened rather than more" this summer with baseball on Bally Sports channels, but he predicted that is going to change.
"I think Bally is going to walk away from a lot of these (MLB) contracts," Gurwin said, which presumably would leave MLB to take over production and distribution for those teams as they have already done for the Diamondbacks and Padres.