Be our guest

When you shell out $275 million for one year of prime-time football, you want to get the fullest bang for your buck. That's why you'll see former NFL stars make cameos on some of CBS' biggest shows, starting with Pro Bowl veteran Tony Gonzalez on "NCIS," all part of a network blitz to promote its Thursday night games. 7 p.m., WCCO, Ch. 4

No boys allowed

The idea of all-female panels isn't limited to daytime TV. "We Need to Talk" features CBS' roster of prominent women, including Andrea Kremer, Summer Sanders and Laila Ali, talking weekly about the sports landscape. Now if only TV were more open to having female broadcasters call professional games from the booth and not the sidelines. 9 p.m., CBS Sports Network

The simple life

Do you panic when your cellphone dies? Then you're not a good candidate for "Live Free or Die," a new series that follows five individuals who are "re-wilding" — which means they live almost completely off the land with no electricity or running water. My guess is that none of them has a Netflix account. 9 p.m., National Geographic Channel

Neal Justin